Our BLog

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Could your blog be a new patient pipeline?

Does just hearing the word “blog” make you groan?  Sounds like something that takes up way too much of your time, right? Something you’d have to spend hours of your weekend doing, or taking time away from your precious family. And there’s a good chance you’re already pretty overwhelmed trying to juggle everything on your…

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Healthcare Marketing FAQ

We see you, busy healthcare practitioners! You’re busy trying to do it all. Sure, you might have some support staff to help you with scheduling and other vital administration tasks…but who’s in charge of your marketing?  Often, we find that our clients used to pay in the thousands of dollars for outside people or agencies…


Improve E-E-A-T On Your Healthcare Website

You, me, and everyone we know have a website these days, right? It’s not hard to create a website or have it done for you. What’s far tougher is standing out from the crowd. One of the ways to make your website climb the search engine results page is to pay close attention to E-E-A-T.…


What to Know About PPC Marketing in Healthcare

Thinking about different ways to boost your business? If so, you’ve likely started considering whether PPC marketing is worth your time and money.  What Is PPC Marketing? PPC marketing is short for pay-per-click marketing. It allows you to put an ad on a platform and pay a fee each time a user clicks on your…

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How Can Your Practice Benefit From Social Media?

Lost in today’s social media landscape? We get it. There are seemingly endless social media platforms these days, and conflicting advice about which is the most valuable. Do you need to join them all, or is it enough to do what you’re doing? And what if you’re not currently on any social media? Are you…


How Google’s YMYL Affects Your Healthcare Practice

You don’t want your finances or your health to be threatened by anything-and it might surprise you to hear that Google agrees with you 100 percent! In fact, Google feels so strongly about this that in September 2019, they rolled out an algorithm update that seriously affects healthcare businesses. It’s called “Your Money or Your…


Content Recycling for Your Healthcare Business

As a healthcare practitioner, your time is precious. If you’re not working with your clients, you want to be with your loved ones or enjoying hobbies that recharge you. Thankfully, creating content isn’t something that has to take up much of your time (and if it is, The Health Writers might be able to help!).…


SEO for Healthcare Businesses: The Basics You Need to Know

If you’ve been in the health space, you’ve probably heard plenty about SEO, or search engine optimization. What you might not know is how it applies to you, and how to use it to your advantage. This article will lay out just that, making sure you have the information you need. What is SEO? SEO…

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Online Healthcare Reputation Management

Everyone wants to be the best healthcare practitioner in their field. But that doesn’t always translate to having the best reviews online. To ensure you’re attractive to new clients, you need to make sure you know all about online healthcare reputation management. What is healthcare reputation management? Healthcare reputation management is the process of managing…


Healthcare Email Marketing Best Practices

Could email marketing be what’s missing from your practice? Plenty of people in the business world refer to your email list as your biggest asset. Why? Because each email you send has the potential to either bring in a new client, or reactivate an old one who hasn’t been in for a while. Healthcare email…

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Never Hired Someone for Content Before? Read This First.

Most healthcare practices get to a point where they need to outsource tasks. After all, you’re a practitioner first. That’s why you do what you do; you have a passion for sharing your expertise with others and helping them get better. Whether you’re new to the idea of marketing your business or have made quite…


Discovery Calls

We’re confident that you’ll see the value in having people at the ready who understand your vision, tone of voice, wants, and even your desired target market. With our years of experience, you don’t have to worry about working with someone who just doesn’t “get you.” We’re certain that we will. That’s why we’re currently offering a free 15-minute calls with anyone who wants to learn more about what we do--and how we can help you form that continual new patient pipeline, while elevating the relationship you have with existing patients.