Healthcare Marketing FAQ

December 21, 2023

We see you, busy healthcare practitioners! You’re busy trying to do it all. Sure, you might have some support staff to help you with scheduling and other vital administration tasks...but who’s in charge of your marketing? 

Often, we find that our clients used to pay in the thousands of dollars for outside people or agencies to handle their marketing–and they weren’t even getting the results they thought they would! 

We want you to put your efforts in places where they count. That’s why we’ve put together this list of the most commonly asked questions about healthcare marketing that we get. It’s our goal to help you direct your time and energy toward places that will actually pay off!

This is probably the most common question we get. There are tons of options out there, and it’s hard to know which ones are going to be the best choice when you can’t try them all! 

First: focus on your own website. Is it optimized? If you’re not sure, check out our free guide on our home page that will give you some actionable tips. That is a great jumping-off point. You want your website to be chock-full of great information, and make it easy for someone to schedule with you. 

Second: figure out where your target audience spends time. Ask your existing patients if you’re not sure. Some practices love the engagement they get on Facebook, while others never see a return on their investment there. You want to be where your target audience is, bottom line.

You don’t have to choose! You can cross-post to both Instagram and Facebook with the same posts and captions, so you don’t have to reinvent the wheel. Plus, you can do posts in real-time throughout your day between patients. 

Email marketing is another fairly simple way to have a continual pipeline of prospects that convert to new patients. 

If you collect emails (and if you don’t, please start now!), you need to nurture this audience. You should segment them into current patients, reactivation (those who need to come in for another appointment), and prospective patients, and send each of them information that’s relevant to them. Your goal is to provide a ton of value before you ever ask them to buy from you!

I’m going to tell you a secret: we’re not really tech people, either! We’ve learned throughout our years in healthcare marketing how to do it because we needed to for our clients. If marketing efforts leave you frustrated and exhausted, we can absolutely help you out. Please keep this in mind if that’s not an option, though: Google. 

Yep. When we don’t know how to do something, we just Google it. “What’s the difference between a story and a reel on Instagram?” or “How do I turn a Facebook post into an ad?” –these types of queries into Google will give you a step-by-step process. 

It’s such a simple thing to do, but it’s easy to forget that Google is a tool there waiting for you when you’re fatigued from marketing efforts.

We don’t ever like to say you “need” to do anything. We will, however, tell you that a blog is a really simple way to generate a ton of content possibilities.

That’s because when you write a blog, you can use it for content recycling. Each idea or paragraph can be used to make social posts or write up emails for your email marketing efforts.

Put simply, focus on providing value. If you’re an NTP, for example, you want to work with people who are interested in using their nutrition to optimize their lifestyle. So your blogs, emails, and social posts should be about topics like 

  • The supplements you take every day
  • Foods people may not know aren’t actually good for you
  • How to read labels at the grocery store

It’s all aligned with your expertise and will be of interest to anyone who is looking into seeing an NTP. 

Have More Questions?

We’re just a few clicks away with the answers you’re looking for. Fill out our Contact Us form, email us at info@thehealthwriters.com. You can also follow us on Facebook or Instagram to get valuable tips you can use in your marketing!