How Can Your Practice Benefit From Social Media?

November 9, 2023

Lost in today’s social media landscape? We get it. There are seemingly endless social media platforms these days, and conflicting advice about which is the most valuable. Do you need to join them all, or is it enough to do what you’re doing? And what if you’re not currently on any social media? Are you missing out?

When you’ve got questions like these, we’re here to help!

A Quick Overview of Popular Social Channels

There are too many forms of social media to detail them all, but let’s hit the big ones you’re either on already, or should be considering:

Facebook

This remains the social media channel with the greatest number of users, totaling 2.9 billion monthly active users as of April 2023.

Twitter/X

In 2023, X (formerly known as Twitter) had a total of 353.9 million monthly active users. 

Instagram

2 billion monthly active users are on Instagram, with this number predicted to grow 4.7% in 2023.

YouTube

At least 2.5 billion monthly active users are on YouTube. And according to YouTube, viewers are twice as likely to buy something because they saw it on YouTube.

TikTok

Over 1.6 billion global active users are on TikTok. Business usage of TikTok has increased at 46.98% year-over-year!

Why Join Social Media?

Being on social media is all about boosting your practice’s online presence. There are several benefits to it, including

  • Raising awareness of who you can help
  • Combating misinformation
  • Answering common questions about your field
  • Expanding your reach
  • Encouraging communication from potential clients

Social media allows people to easily reach out to you, too, removing a barrier to scheduling an appointment or taking advantage of your offering.

Which Are Most Beneficial for You?

When you’re considering which social media channels to join, there is one vital piece of information you have to consider: where are your ideal clients? 

You can ask your existing clients what they use and see what most of them say. Or you may already have some of them on one of your social media channels, whereas another one doesn’t seem to have any engagement. That’s your sign to put your energy into the one that is getting engagement, and drop the one that you’re not getting anything out of. 

One shortcut: share the same posts to Instagram and Facebook. There’s a setting in Instagram that allows you to share what you’re posting to both places at once, meaning less work for you to have it seen by your followers on both channels.

Will Social Media Really Bring In Clients?

Some feel it’s hard to measure ROI when it comes to social media. How do you know if it’s worth your time? Consider this:

63.4% of people use the internet to search for doctors or medical services. (Source)

When someone is looking for a medical professional, they turn to the internet to guide them in their search. If your practice has a beautifully done website with great content, plus an active presence on at least one social media channel, you’ll be chosen over someone who might have equally great site content, but has no social media presence. 

It can be well worth the investment of your time. With many services that will post automatically to social media, it takes little effort to create some posts and get them loaded up for use. If you’re looking for help in creating some social content, don’t hesitate to reach out to us!