Never Hired Someone for Content Before? Read This First.

September 28, 2023

Most healthcare practices get to a point where they need to outsource tasks. After all, you’re a practitioner first. That’s why you do what you do; you have a passion for sharing your expertise with others and helping them get better.

Whether you’re new to the idea of marketing your business or have made quite a few attempts without getting where you want to be, you’re probably here because it’s time–time to look for someone who can help you with content.

Why Choose The Health Writers?

Ever wish there were more hours in your day? We get that. That’s why it’s essential to assemble a team of people who can help you maximize your time.

You’re an expert in your field, specialized in your specific area of healthcare. You shouldn’t have to be a marketing expert, too. That’s where we come in. With more than two decades of combined experience, we’ve done nearly everything within the realm of content marketing.

Thanks to our depth of knowledge in various healthcare verticals, we have a keen understanding of what you do for your clients, so there’s no learning curve when it comes to explaining what you’re all about.

There are many types of written content we can create for you to get the word out about your expertise and bring people through your door:

  • Website content
  • Blogs
  • Newsletters
  • Emails
  • Lead magnets
  • Health articles
  • Ghostwriting
  • Editing of existing content
  • Social media posts and captions

From this list, you’ve got options. And that’s what we want: the ability to give you the EXACT content or editing support you need, at the EXACT right time, for the EXACT right audience.

Anything else is going to be a waste of your time and money, and we don’t want that for our clients.

But What About Those Freelancer Sites?

There is nothing wrong with going to freelancer websites and finding someone who does copywriting and content writing. *Pro tip: the difference between those two? Copywriting tends to be shorter and conversion-focused, while content writing is typically longer and focused on education.

There are plenty of those sites out there, and people from all over the world on them who’d be eager to work with you. If you think they could be right for you, check them out!

The reason we feel confident encouraging you to do so is that most of our clients who have tried it before end up feeling like it’s not quite right for them.

Though we can’t say exactly why that’s the case, here’s our educated guess: you won’t typically find people that have our depth of experience in all things healthcare combined with content marketing on those types of sites.

And–as a small business–you get that boutique feeling from working with us. You’re not just another number; we have a genuine care for who you are, the expertise you have to share, and how you want to be portrayed in your content.

No AI…Ever.

When it comes to creating content for you, rest assured it will be one-of-a-kind. We never use templates or recycle ideas.

With AI taking the world by storm, we want you to know: we don’t use it now, and we never will. Your content is written by Lindsey and Marilyn, not by a machine.

Our tailored services are 100% unique.

But I’m Not Sure What Content I Need…

Know that you probably need to do a little more in the way of marketing your healthcare practice, but not sure where to begin? Don’t worry; we get that a lot.

That’s one of the biggest advantages to working with our concierge style of business. We’ll have an easy chat with you to clarify

  • Where your business is right now
  • Where you wish it was
  • The gaps that currently exist in your content
  • How to put together a package of solutions tailored to you

The result will be precisely what you’re looking for–no more, no less. It’s our goal to make content marketing for healthcare practitioners as simple and painless as possible, using our years of expertise to set you up for success.

Free Discovery Calls

We understand you’re not ready to commit to anything with anyone before you have a conversation to decide if we’re on the same page. That’s why we offer free 15-minute discovery calls. We can get to know each other and understand if we’re the right fit. If not, we’ll part as friends, and you’ll still get our best recommendations on how to proceed. Get in touch today!